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Junio 26, 2008
Management Lessons from Mayo Clinic: Prescriptions for service success
Éste es el próximo libro que me gustaría leer...
This book describes how Mayo Clinic, a complex service organization, fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. Includes how Mayo Clinic implements and maintains its strategy, adheres to its management system, executes its care model, and embraces new knowledge.
Creating and sustaining a national—and international—brand is a remarkable accomplishment. With annual earnings exceeding $6 billion, the Mayo Clinic isn’t just one of the world’s most successful healthcare facilities, but a highly successful business.
The authors explain how “putting the needs of the patient first” is more than just the Clinic’s motto; it’s an operating principle that guides every management decision. More important, they show how to apply that principle to earn fierce, undivided customer loyalty.
The authors provide the historical detail of how the brand was created and dissect the culture that has enabled Mayo to extend the brand from Rochester to the world.
Technorati tags: Mayo Clinic
Jorge Fernández
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En primer lugar enhorabuena por el blog. Es excelente. He visto una aplicación web 2.0 interesante. Está orientada a crear objetos del mundo real e interactuar entre ellos. Desde el punto de vista de Health se pueden crear Hospitales, Centros de Primaria, etc. y evaluarlos (tipo NSH Opinion pero a nivel Mundial). Tiene algunos tutoriales. Parece potente (podría serlo en health). Por si te interesa. Está en http://parallelw2.com. Es una beta. Lo dicho, enhorabuena.
Publicado por: alsila ![[TypeKey Profile Page]](http://www.saludygestion.com/nav-commenters.gif)
a las Julio 7, 2008 11:26 AM
Muchas gracias por la sugerencia, Alsilla. Le echaré una ojeada. Estoy recopilando recursos 2.0 asociados a la salud y cualquier iniciativa me resulta interesante.
Publicado por: Jorge Juan Fernández a las Julio 7, 2008 07:49 PM
